It is bonanza time in Tasmania's sign writers' workshops and they are handing out the wisdom in regard to who is set to win, how many 'signs' you'll need to match so and so, what works and what does not.
Then they'll even claim expertise about 'visual language' and yes, generally they have been here before.
However, 'the corflutes' are becoming ubiquitous and as such, given that they are by and large PLASTIC, their social acceptability is becoming an issue and diminishing.
Can the claim that they will be recycled cut it?
Looking away in Local Govt. is not a good look. As well the burgeoning numbers of such signs is also starting to look like VISUAL POLLUTION.
Looking away from this 'because its election time' is not a really good look and especially so if you are a Councillor in Council that still engages in landfill, is unwilling to change the name of 'waste centre' to resource recovery centre for a Council that has declares a CLIMATE EMERGENCY and pays lip service to 'resource recovery'.
Then look at the properties that allow these signs to go up. Quite apart from the 'visual language' there is much to be read in a corflute.
- The first step toward meaningful change is the awareness of its need.
- The second step is to accept that there is indeed a need to change.
So, what is the thinking person's
PUBLIC RELATIONS DEVICE?
No comments:
Post a Comment